What In-N-Out Taught Us About Wealth Advisor Education

Wealth advisors often tell us there's a learning curve when it comes to legacy conversations.

And we get it.
Our FamilyOS software can feel a bit like the very first drive-thru. Let me explain.

The Original Drive-Thru Was Confusing Too

In 1948, In-N-Out Burger introduced something brand new: a two-way speaker system.

In a world of carhops and curb service, customers were confused.

Some shouted their orders. Some got out of their cars. People asked:

“How do I pay?”
“Am I supposed to stay in the car?”
“Wasn’t the old way better?”

Sounds Familiar?

That’s not so different from what we hear from advisors when we introduce FamilyOS.

We’ve heard everything from:

• “I don’t want to open a can of worms for my clients.”

To: 

• “My clients have never said legacy is important to them.”

But here’s the thing:

When we say legacy, we’re not talking about a 40-page estate plan.
We’re talking about real people. Their stories. Their values. The things they leave behind that aren’t on a balance sheet.

What In-N-Out Got Right — and What We’re Doing Too

In-N-Out knew they were onto something better.
So they didn’t back down. They:

• Posted signs to explain how it worked

• Trained their team to walk people through it

• Placed butcher paper on trays so people could eat in their cars (without ketchup on their shirts)

It wasn’t just about technology. It was about thoughtful design for a new experience.

That’s what we’re doing, too.

Education Matters — and We’re Investing in It

Over the past year, we’ve made major investments in advisor education:

• A growing resource library with hundreds of practical articles

• The launch of the Visionary Advisor podcast

• Public and private advisor trainings to create more space for learning
  
  

Making Legacy Scalable

And just like In-N-Out’s drive-thru helped them serve more people, faster—
our advisor license allows unlimited client enrollments.

That means:

• You don’t have to reserve legacy work for “top-tier” clients

• You can now offer it to every family who wants it

Legacy Work Is the Drive-Thru of the Future

Even though drive-thrus feel normal now, most of the fast food world didn’t catch on right away.
McDonald’s didn’t add one until 1975. Others took even longer.

In a few years, this kind of values-based, family-centered advising will feel just as normal.
But until then, the opportunity is clear:

Let’s help advisors become early adopters—just like In-N-Out.