The Total Family Brand Promise
When a family chooses to use Total Family, it is not just signing up for a platform. It is trusting us with something deeply personal: your legacy.
We take that seriously. This is what you can expect from us.
Families
However you define family—and whatever family you choose— this is our brand promise. It applies to every family we come in contact with, in every way, shape, or form, including our own.
We are here to help families do legacy better
This is our “why”––our purpose, our North Star. “Do Legacy Better” is why this company exists. And while the way we pursue that purpose may evolve, our commitment to it will not.
We didn’t know we’d one day build FamilyOS when this company started in our founder’s basement. But in the long run, that will just be seen as a point on our journey.
Better means progress, not perfection. Doing Legacy Better will never be a finished task—not in five years, not in twenty, not even in the lifetime of the people writing this.
But as John F. Kennedy said in 1961, “Let us begin.”
We help you make decisions that feel right
The amount of information coming at families has never been greater, and today is the least amount of information we will ever have.
Our Vision tool helps you find the signal through the noise. That signal is your Values, Purpose, and Priorities. Once those pillars are in place, decisions get simpler. But do not do this lightly. They are foundations, and the answers can only come from within.
We earn your trust by protecting what is sacred
The data you put into FamilyOS might not be as technically sensitive as a Social Security number, but in many ways, it is more sacred.
Total Family is nothing without trust. If we ever betrayed it, we would not just lose a customer. We would lose the confidence of thousands of families who rely on us to protect their legacy. We take that responsibility seriously.
Here is how we think about data:
It belongs to you. We will provide an export at any time.
We will not sell it to advertisers. Not now. Not ever.
We want to work closely and transparently with your advisors. You decide who they are and what they see.
We take security seriously. There is no such thing as zero risk, but we do everything in our power to protect your information.
You will never regret this time together
We know you have one life to live, and that legacy is about relationships. When families talk to us about legacy, the first thing they mention iis always the people they love most.
One of our clients put it best: “Total Family is my way of honoring the past and inspiring the future of my family.” We could not have said it better ourselves.
This promise aligns with more than 80 years of research from the Harvard Study of Adult Development, which concludes: Good relationships keep us healthier and happier. Period.
We keep it practical, positive, and proactive
If it is not good enough for our own families, it is not good enough for yours.
We believe in gratitude, in starting from strength, and in meeting families where they are. We know busy families do not need more theory. They need tools that fit into real life. That is what we build.
We are open to being held accountable
If you ever feel we have fallen short or could do better, we want to hear from you.
Email us at hello@totalfamily.io and we will personally read and respond to every message related to this promise.
We will be here, doing legacy better
Total Family may not be for everyone. But for those who need us, we will be here—living our purpose every single day, one family at a time.
