Our Story
In April 2019, a pivotal moment occurred that would transform my life and spark the creation of Total Family Management (TFM). While discussing business strategy with Jordan, a technology executive in San Francisco, my simple question, "Are you headed in the right direction?" led to an unexpected and deeply personal revelation—Jordan, a successful professional and devoted father, was facing a divorce. This conversation, set against the backdrop of a foggy cityscape, shifted from corporate metrics to the profound need for a life vision. Reflecting on my own childhood experiences with divorce, I realized the vital importance of having a clear, personal vision. This insight inspired the founding of TFM, dedicated to helping families and individuals uncover and pursue their life visions, ensuring they are headed in the right direction both personally and professionally.
At TFM, our mission is to assist others in discovering their vision and supporting them throughout their journey. Guided by core values of connection, authenticity, hope, support, and humor, our family coaches help others uncover their vision in private virtual sessions, focusing on the well-being of the family, and our software ensures important information is saved while also making the process as easy as possible. Our approach emphasizes that vision comes before planning, creating a foundation for meaningful and enduring success. Through our services, TFM has empowered families across the country to build stronger bonds and achieve their aspirations, proving that with the right vision, every family can thrive.
Alex Kirby
CEO, Total Family Management
Purpose
Assisting others in discovering their vision and supporting them throughout their journey
When we talk about purpose, it is something that we are always striving for but never fully achieve. There will never be a point where we have helped enough people discover their vision or are done supporting them through their journey. This purpose is our North Star.
Values
Connection
Authenticity
Hope
Support
Humor